Marketing Problems of Agricultural Products in China Based on Intelligent Search

Abstract

Agricultural product sales is an integrated business process. In this process, agricultural product producers and operators exchange consumer needs in order to achieve their business goals in a constantly changing market environment. Intelligent search in e-commerce uses information as a carrier to realize the digital management of economic activities. China’s intelligent search for agricultural products is still imperfect. In this regard, this article studies agricultural marketing under intelligent search. The literature analysis method adopted in this article will be carried through the whole process. Perform a SWOT analysis of the Chinese agricultural product market through intelligent search to identify existing problems and propose countermeasures. It can be seen from the data that 50–90% of the fresh agricultural products consumed in large and medium-sized cities are provided through wholesale markets. Agricultural product marketing can only effectively use modern information technology to capture consumer demand information in a rapidly changing market. And provide consumers with appropriate agricultural products in an appropriate manner.