Abstract
The purpose of this paper is to explain marketing strategies, operational strategies, and human capital strategies to achieve company goals. The marketing strategy used uses the 7P marketing mix (Product, price, promotion, place, people, process, physical evidence) to achieve market penetration and segmentation. Operational strategy on build and develop technology and applications, add branches and increase operational fleet. Providing regular training, development and awarding is a strategy applied in human capital to achieve company goals.
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