Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites

Mlis Gerald Natal

doi:10.5195/jmla.2017.219

Abstract

Marketing on a Shoestring Budget will deliver to readers the basics of marketing with practical suggestions for expanding patronage and improving the presence of libraries in an easy-to-understand format.

Highlights

She admits in the preface to her book that she had no experience in marketing when she was hired and so had to do some research to develop the necessary skills for the position. The books that she found on the subject of marketing for museums were written for larger institutions with inhouse or hired marketing services in mind. She felt that the information contained therein was not realistically applicable to small museums like the Heritage Village
Even though Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites was intended for small museums and historic sites, this book was reviewed for anyone who is working in any small or resourcechallenged library and in particular from the vantage point of librarians in the areas of medicine and the health sciences
Marketing on a Shoestring Budget is written in a conversational style and uses plain language in place of theoretical and college-level-course words such as “data mining,” “trend analysis,” “psychographics,” and “geodemography” that can be found in other books on marketing for special and academic libraries

Summary

Introduction

Marketing on a Shoestring Budget: A Guide for Small Museums and Historic Sites. Author Deborah Pitel is the marketing director for the Heritage Village Museum in Cincinnati, Ohio. She admits in the preface to her book that she had no experience in marketing when she was hired and so had to do some research to develop the necessary skills for the position.

Results

Conclusion