Abstract

Palmyra is a naturally occurring vegetation in Gujarat’s southern region, spread randomly overall soil and land types. The major produce utilized from palmyra palm for a livelihood by the tribal community, contributing considerably to their income, is through sales of the immature soft jelly seed nuts of the fruit called “galeli”. The present investigation was carried out to study the marketing cost, margin, and price spread in galeli marketing. Primary data for the period initiating from 2015-16 to 2017-18 were pooled from 50 palmyra palm growers selected randomly representing five tribal villages of Mahua taluka of Surat district in the South Gujarat region. Two marketing channels viz., Channel-I: producer-consumer and Channel-II: producer - retailer - consumer were observed, and the marketing cost incurred on galeli marketing in these channels was worked out, which was `51.64 and 33.94 per hundred galeli, respectively. The highest producer’s share in consumer’s rupee was worked out in channel-I. The study showed that the major constraint faced by 78 per cent of the palmyra palm growers in the marketing of galeli was the poor functioning of the climber equipment and non-remunerative prices for galeli in the local market.

Highlights

  • The palmyra palm, belonging to Arecaceae, is botanically known as Borassus flabellifer L

  • The total marketing cost incurred for galeli marketing was worked out as follows

  • C = CF + Cm1 + Cm2 + Cm3+ - + Cmn where C = Total cost of marketing, CF = Cost borne by the palmyra palm grower in the marketing of galeli and Cm1= Cost incurred by the ith middleman in the process of marketing

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Summary

Introduction

The palmyra palm, belonging to Arecaceae, is botanically known as Borassus flabellifer L. The major states where palmyra palm are found are Tamil Nadu, Kerala, Andhra Pradesh, Odisha, West Bengal, Karnataka and Maharashtra It is known by different names in different states like taad, nungu, talam, fan palm, toddy palm, tadi, kerigi, tala palm etc. The sap collected from the top shoot of the tree has a very sweet taste This sap, popularly known as neera in tropical parts of India, is used as a soft natural drink, in the summer season. The fruits in its early stage, bears three to four soft jelly seeds, sweet and juicy and tastes similar to coconut water These jelly-like seeds sold in the market, are rich in vitamin A and C (FAO, 2020; Krishnaveni et al, 2020). In the southern region of Gujarat state, the plantation of palmyra palm is natural and found randomly on the uncultivated land, fallow land, and

Materials and methods
Results and discussion
Could not sell at distant market
Conclusion
Full Text
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