Marketing of renewable energy sources

Yaroslav Lavrinenko,Victoria Tinyakova,Ruben Partevian,Larisa Shishkina

doi:10.1051/e3sconf/202017514006

Abstract

The article discusses the importance of marketing in the market of renewable energy sources. Alternative energy and its development significantly depend on the country and the climatic conditions of a particular area. In Russia, alternative energy, its development, lags behind world leaders. There are several reasons for this. The first reason is the large reserves of fuel and energy raw materials and their low cost. The second reason is the low utilization rate of the installed capacity of alternative energy. The third reason is that the weather conditions in Russia are nonhomogeneous and not very suitable for the development of alternative energy. A promising direction for the development of alternative energy is small alternative energy. Marketing is built on effective market segmentation, increasing end-user awareness and customer education efforts. The article also provides recommendations for improving the effectiveness of marketing, its special features, taking into account altruism, paternalism and moral satisfaction ofcustomers.

Highlights

Marketing of renewable or alternative energy sources is based on the capabilities of alternative energy itself and the conditions of specific countries and regions
To understand the possibilities of marketing of renewable energy sources in Russia, it is necessary to consider the reasons for its underdevelopment, problems that impede development, as well as promising opportunities for alternative energy
Effective marketing of renewable energy sources should take into account marketing trends

Summary

Introduction

Marketing of renewable or alternative energy sources is based on the capabilities of alternative energy itself and the conditions of specific countries and regions. To understand the possibilities of marketing of renewable energy sources in Russia, it is necessary to consider the reasons for its underdevelopment, problems that impede development, as well as promising opportunities for alternative energy. There are several main reasons for the lag in the development of “alternative” energy in Russia. The Russian Federation has many resources, cheap classical sources of electricity, such as gas, oil and coal. This is the main reason for the lag in the development of alternative energy

Methods

Results

Conclusion