Abstract

The subject of research is a set of organizational and economic measuresundertaken by the enterprises for the production of organic food eggs for theeffective promotion of their products on the market of Ukraine and beyond. Thepurpose of this article is to analyze and determine the peculiarities of the marketingcomplex of enterprises producing food eggs and a separate segment of this market -organic eggs. Methodology of work - methods of theoretical generalization andcomparison, economic analysis, structural-logical method and method of graphicalinterpretation. The results of the work - a system of methods and tools forincreasing the efficiency of utilization and development of the potential of theenterprises for the production of organic eggs for qualitative promotion of theirproducts on the market. Conclusions-analysis of the efficiency of utilization ofthe potential of organic food egg production enterprises will allow to identify theirunused reserves, as well as to offer methods, tools and directions for solving thestrategic development problems of these enterprises in promoting their own productson the market.

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