Abstract

The relationship between Librarians and patrons (library users) must be a symbiotic one if high education standards must be maintained and sustained especially in this age of information explosion. This means library collections, programs and services will remain marketable to educational communities regardless of their status. This paper highlighted roles and medium through which librarians can market various resources with a practical example of marketing strategies and techniques for newly admitted ND1 Students of The Polytechnic Ibadan Saki Campus, 2014/2015 academic session. Out of the 14 academic departments of the institution, 7 construction related departments were selected viz-a-viz Agricultural Engineering, Agricultural Technology, and Architectural Technology, Building Technology, Estate Management and Quantity surveying. In each of the selected 7 departments, Class representatives and their deputies were purposefully picked totaling 14. These were invited to watch documentary film at Saki Campus Library on the construction of World’s Tallest Hotel in Dubai, as part of orientation activities for fresh students. The multiplying effects of this program led to an improvement in usage, value, and increase in user education and perception which served as outcome for marketing library services. The paper then recommends among others, that this marketing strategy should be adopted and extended to other academic campuses to sustain academic culture nationwide. As librarians willing to justify their relevance in academic environment and library vote from their parent body, marketing techniques and strategies should be adopted in order to satisfy the library users’ needs.

Highlights

  • Library users are customers that consult library for their information needs, which can be obtained elsewhere. The extent of their satisfaction rests on how library understands customers: their status and interest area should be known and catered for the conditions for offering information services, program and products is a consideration for entire academic library staff

  • The adoption of marketing strategies has improve library products, services, program, library staff skills and users be it active or potential for academic growth and development so that everybody will be more satisfied at the end of the day

  • As librarians willing to justify their relevance in academic environment and library vote from their parent body, marketing techniques and strategies should be adopted in order to satisfy the library users’ needs

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Summary

Introduction

Library users are customers that consult library for their information needs, which can be obtained elsewhere. The extent of their satisfaction rests on how library understands customers: their status and interest area should be known and catered for the conditions for offering information services, program and products is a consideration for entire academic library staff. How well we communicate with our users and how we receive feedback on their needs is an indicator for understanding our customers. They are important visitors to our quiet zone. As independent as they are; we are dependent on them for our relevance. Their regular or occasional appearance with their wants and IJALIS – An Open Access Journal (ISSN 2348–5167)

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