Abstract
To market is to promote, to sell, to use your product, to convince others. If the library and information centre staff does not consider itself to be in marketing, it will do a disservice to the library and information centre. Marketing is necessary to introduce a new function, a new concept, and new services and product. Marketing should not be considered the job of ‘huckster’, but rather, the vehicle for offering a product that is going to make end user more effective and efficient in the use of computer resources.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
