Marketing of Hospitality and Tourism Services by Prasanna Kumar, McGraw Hill Education (India) Private Limited, (2016; Pages: 349)

Abstract

The tourism and hospitality industry has been evolving globally as the most attractive service sector, uncovering unlimited potentialities. The endless avenues have been fragmented into countless tiny streets, creating various professions and other miscellaneous livings and broadening this service sector's scope. Since the delivery of a hospitality service is composed of a higher portion of emotional aspects and more toward subjective decision-making, professionals in the hospitality sector require a sound knowledge of every sharp/sensitive corner of the tourism and hospitality sector. We can praise this book because we felt the necessity of a simple book that anyone can read and understand without too much technical jargon.Marketing of Hospitality and Tourism Services" by Prasanna Kumar is a comprehensive guide that delves into the intricate marketing world within the hospitality and tourism industry. As someone interested in this field, the book is a valuable resource, offering insights and strategies to benefit beginners and veteran professionals. This book is well-streamlined and organized into 15 uncomplicated chapters. The internal order of the chapters is very similar, from the meaning and definition of the particular concept and relevant content to practice questions. The reviewers applied the academic approach used by De Silva et al. (2023), De Silva and Hettiarachchi (2023), Gamage (2021), Iddagoda and Dewasiri (2021), Peiris et al. (2020), and Dewasiri and Samarasinghe (2019) in reviewing this valuable masterpiece.