Marketing of Grapes with special reference to Good Agricultural Practices (GAP) in Sangli District

Abstract

Four marketing channels were identified through which the marketing of grapes was carried out. In case of adopters more than 74 per cent of the total produce was sold through Channel I: (Producer-Co-operative marketing society-MAHAGRAPE-Supplier of supermarket-Retail shop of supermarket-Consumer) i.e. Export market. In case of non-adopters 63 per cent of total produce was sold through Channel IV: (Producer-Fruit trader-Retailer-Consumer) i.e. On farm sale. For adopters the average per quintal cost of marketing in export market was 5106.34 and for non-adopters the overall (Distant market, Local market and On farm) per quintal cost of marketing for domestic market was l463.13 only. For adopters the per quintal net price realized in export market was 4697.03 and for non-adopters in domestic market it was 3023. The per kilogram margin of all intermediaries was 7.39 for export market. In Indian and Local markets it was 6.14 and 5.98. In domestic market for channel-II the overall price received by the producer in Indian market was 52.71. The per kilogram price incurred by producer was 23.70. In Channel-Ill and Channel-IV the price received by producer was 47.16 and 34.00 respectively and the cost incurred by the producer was l6.72 and 3.47, respectively.