Abstract
In this study the marketing possibility of a perishable commodity, namely gladiolus cut flowers which largely depends upon the rapidity with which it can be transported to the large consuming market centers were analyzed, during the year 2008–2009. The data relating to various aspects of marketing of gladiolus cut flowers in the areas such as Haldwani, Ramnagar and Kashipur markets have been collected. A comparative information was also gathered on the methods of sale by retailers, marketing charges, cost per item wise and price spread of gladiolus cut flowers. The results showed that the technique of marketing of flowers is as important as that of the production. The price in the markets were high during the festive season months. The major cost of marketing was of packaging, commission and transportation. The market middle man also receives a huge percentage of total cost of the produce, which is a basic disadvantage in the marketing of gladiolus cut flowers.
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