Abstract

Women, (64.4%) dominated the marketing of imported frozen fish in study area and they were active economically. They were married(81.1%) with a relatively large family(6 or more members) that served as a source of labor; Most of the traders were Muslims(54.4%) while others were Christians showing that fish marketing is not affected by religious bigotry. Most of the marketers, (86.6%) had access to credit gotten from daily contribution collectors and trough cooperatives. Most respondents (74.4%) were in associations, where they paid membership dues and the Herfindahl index was 1.17%, which indicated high market concentration. Frozen fish marketing is profitable in the study area with a Marketing Margin of 47.36 %. Factors affecting profitability of fish marketing in the study area were Age, which is significant at 5% and it is negatively signed, Religion which is significant at 5% but also negatively signed, Household size, which is significant at 1% level and it is highly positively signed. Interest paid although against expectation is significant at 5% and positive; Other Business is positively significant at 1%. Amount paid as dues in the market and Fish type had negative signs

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