Abstract
Tourist destinations represent a unique marketing opportunity for Fast-Moving Consumer Goods (FMCG) companies. Vellore District, located in the southern Indian state of Tamil Nadu, is known for its historical and cultural attractions, making it a prime location for tourists. This research study explores the marketing strategies employed by FMCG companies in Vellore District and analyzes the factors that influence consumer behavior in this unique setting. Through a combination of surveys, interviews, and data analysis, this study provides valuable insights into how FMCG companies can effectively market their products in tourist destinations in particular with shampoos.
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