Abstract
This study is based on the data collected from 50 coriander-producers in Rajasthan in 2012–13. The coriander producers were using two marketing channels for the disposal of coriander. Channel-I comprised of farmer, village trader, wholesaler-cum-commission agent and retailer while Channel-II was having farmer, wholesaler-cum-commission agent (Mandi) and retailer. The total marketing cost in Channel-I and II was estimated to be `1466.46 and `1359.45 per quintal, respectively. The marketing cost has been found to be higher in Channel-I due to involvement of more number of middlemen as compared to Channel-II. The producer's share in the consumer's price was estimated to be 66.32 and 70.27 per cent in Channel-I and II, respectively. It has been suggested to take measures to increase access of farmers to market information and they should be motivated to market the produce collectively to reduce the cost on transportation.
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