Abstract
AbstractThis paper is concerned to further understanding of ‘user‐initiated innovation’ which occurs when a firm exploits economically a novel device which it has invented, either by investing in its internal application as a process innovation, benefiting from the consequent enhancement of its output, or by its general marketing and diffusion, gaining from additional income in the form of fees, royalties or profits. On the basis of empirical research, the paper discusses the factors which determine the functional locus of innovation as between users and manufacturers and the appropriate forms of governance structure for each observed mode of user‐initiated product innovation, drawing appropriate conclusions for the marketing of technology.
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