Abstract
The aims of research of Marketing-Mix-Factors Affecting the Selection of Domestic Airlines Services at U-Tapao International Airport (Rayong-Pattaya) was to study the marketing mix factors, affecting the selection of Domestic Airlines at U-Tapao International Airport (Rayong-Pattaya). The 400 samples group were done by using the questionnaire to collect the data. Statistics used to analyzed data at the statistical significance level of 0.05. The results found that the respondents mostly are males of 20-40 years old, work in government offices/state enterprises, receiving 15,001-30,000 THB per month and graduated of Bachelor’s degree. The users selecting mostly Air Asia, having the frequency of traveling by plane between 3 - 5 times/year. Purpose of traveling is business/government work, spending between 1,000-2,000 THB each trip and purchasing the flight tickets via the internet. This research is very useful for further study of marketing mix factors, affecting the selection of domestic airline services at U-Tapao International Airport (Rayong-Pattaya). By obtaining new information of factors which the data collected from the questionnaires in developing and improving the services, meeting the needs of the passengers, to be able to target the groups of customers correctly.
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