Abstract
The concepts of sales and sales activities are revealed. The essence of stimulating the company’s sales policy is clarified, as an important component for ensuring its effective functioning. The main tasks and the principal advantages and disadvantages of the measures used in the sales promotion system are analyzed. The major stages of the organization of sales activities are highlighted. The types of stimulation are analyzed. Various types of sales promotion are described depending on the subjects of the stimulation, in particular: consumer incentives: price incentives and price reductions with the help of a direct discount: percentage discount, discount with indication of its amount in monetary terms (“minus UAH 1,000”), indication of the new price (without discount amount). The advantages and disadvantages of various means of sales promotion are presented. Sales promotion steps are disclosed. The actions that help in the formation of the marketing activity of the enterprise are considered.
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