Abstract
Abstract
 This research aims to determine the pattern of marketing channels and marketing margin of climbing perch produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers was determined using the census method, while the sample of middlemen was determined using the snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysis of marketing margins, the data used consists of primary data and secondary data. The results of the analysis show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channels and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred by the middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is 2.800 IDR and the retailers 3.544 IDR. The profit distribution is bigger than the distribution of the marketing costs, as a result, the profits received by the seller (i.e. middlemen, retailers) are higher than the amount of marketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) is efficient.
 Keywords: Climbing perch, middlemen, retailers, marketing channels and marketing margins.
Highlights
Climbing perch (Anabas testudineus), known as “Papuyu”, is favorably considered as one of commercially important freshwater fish species (Ahmadi, 2019)
Marketing Margin There was a variation in the fish price at different marketing channels
The lowest fish price usually goes to the fish farmers and increasingly at the wholesalers and terminates in the retailer leading to variation in the marketing margin (Table 3)
Summary
Climbing perch (Anabas testudineus), known as “Papuyu”, is favorably considered as one of commercially important freshwater fish species (Ahmadi, 2019). The fish are usually served as delicious food with high quality meat. During this time, the need for climbing perch seeds and the consumption still relies on the fish catching, this tends to cause the decrease in the population of climbing perch in the wild (Akbar, J., 2018).
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