MARKETING MANAGEMENT OF CATCH FISH IN COLD STORAGE AT THE BUNGUS PADANG OCEAN FISHING PORT (PPS) WEST SUMATRA PROVINCE

Abstract

The purpose of this study was to determine directly the Marketing Management of Layur and Cockatoo in Cold Storage at the Bungus Ocean Fishery Port (PPS). This research was carried out from February 1 to February 22, 2021 at the Bungus Ocean Fishery Port (PPS) Labuhan Tarok Village, Teluk Kabung District, Padang City, West Sumatra Province. The method used is participatory observation method, namely through observation and sensing where the observer is directly involved. The conclusions that can be drawn from this research are: (1) Bungus Ocean Fishing Port is one of the supporting facilities for the management and utilization of fish resources and has government and business functions from pre-production, production, post-production which has an operating area in WPP NRI 572; (2) The marketing management of fish at Bungus PPS is marketed still in the local scope, namely the city of Jakarta or has not carried out export activities; (3) The marketing system at PPS Bungus does not have a specific marketing strategy, or the marketing strategy is carried out only in accordance with the respective companies; and (4) the implementation of marketing at PPS Bungus has not been maximized in the use of facilities, there are still many shortcomings, especially in the handling of the marketing process.