Abstract
The purpose of this study was to determine directly the Marketing Management of Layur and Cockatoo in Cold Storage at the Bungus Ocean Fishery Port (PPS). This research was carried out from February 1 to February 22, 2021 at the Bungus Ocean Fishery Port (PPS) Labuhan Tarok Village, Teluk Kabung District, Padang City, West Sumatra Province. The method used is participatory observation method, namely through observation and sensing where the observer is directly involved. The conclusions that can be drawn from this research are: (1) Bungus Ocean Fishing Port is one of the supporting facilities for the management and utilization of fish resources and has government and business functions from pre-production, production, post-production which has an operating area in WPP NRI 572; (2) The marketing management of fish at Bungus PPS is marketed still in the local scope, namely the city of Jakarta or has not carried out export activities; (3) The marketing system at PPS Bungus does not have a specific marketing strategy, or the marketing strategy is carried out only in accordance with the respective companies; and (4) the implementation of marketing at PPS Bungus has not been maximized in the use of facilities, there are still many shortcomings, especially in the handling of the marketing process.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.