Marketing Library and Information Services in Nigeria

Abstract

In a rapidly changing world, the perception to adapt to change is inexplicable and a constant as well. There is virtually the possibility of upturning many assumptions such like the issue of marketing library information services (LIS) which many libraries/librarians deemed to be unsellable. The scope of marketing in itself is evolving and portray different connotations; to different personalities. The marketing of LIS is an ongoing project determined to give the customer a place of pride in terms of providing much needed satisfaction. This is because the whole essence of library and information set up is to serve the clientele also referred to as the king, or the master. Most library staff of developing countries have low compliance level to change or innovation especially as it pertains to ICT and use of modern gadgets in performing their duties. All these could be linked to the lack of skills/ knowledge needed to handle the sufisticated facilities. There's no doubt that some of the Librarians are well equipped in terms of ICT compliance level, but there is urgent need to train vast majority of the others who are lagging behind.