Marketing HR Strategy for Creating Green Jobs to Support the Fight Against Climate Change

Abstract

AbstractThe paper aims to investigate the prospects for improving HR marketing strategies for creating green jobs to support the fight against climate change. The research is based on econometric methodology—the method of regression analysis. The authors formed a sample of ten countries included in the “Relative green skill intensity (Top 25)” rating in 2022. As a result, the authors substantiate that green jobs allow for increased support for combating climate change in business. The development of knowledge-intensive employment and research talents is necessary to increase the number of green jobs in the business. Based on the identified econometric models, the authors develop an HR marketing strategy for creating green jobs to support the fight against climate change. The contribution of the research to the literature lies in the development of the scientific positions of the theory of green jobs. The theoretical significance of this research is that the author’s findings clarified the causal relationships of green jobs. The practical significance of the research results is that the developed HR marketing strategy for creating green jobs will more fully reveal the potential of businesses in the fight against climate change: more effectively engage entrepreneurial ability as an engine of progress and a catalyst for change in the business environment. The social significance of the research lies in the fact that the author’s recommendations will increase the share of green jobs and improve the results of the implementation of SDG 13.KeywordsHR marketingGreen jobsSDG 13Corporate environmental responsibilityClimate-smart innovationsFighting climate changeJEL codesM12M14M21M31M54Q01Q54Q56Q57