Marketing genocide: Biafran propaganda strategies during the Nigerian civil war, 1967–70

Abstract

Biafran propaganda played a pivotal role in the political and diplomatic conduct of the Nigerian civil war. Their propaganda campaign portrayed the war as the only possible response to a genocidal campaign against them. Despite the fact that Biafra's message remained largely focused on the genocide theme, Biafran propaganda was remarkably agile in its ability to adapt to the war's changing circumstances. Biafra's propaganda was designed to create a coherent message and intended to elicit sympathy from world public opinion and to instil a survival ethos in its population at home despite very limited communication resources. It is precisely this relationship between the aims of Biafran propaganda and the Biafrans' resourcefulness that allowed that message to be so effective, both during the war and in the collective memory of Igbo political nationalism. This article analyses Biafran print and radio propaganda as well as internal Biafran documents about the production, evaluation and monitoring of the movement's propaganda campaign to show how the secessionist message was constructed, delivered, refined and adapted.