Abstract
Purpose – This paper aims to focus on evaluating what cultural, heritage, and historical resources exist in the Republic of the Marshall Islands (RMI) and how these resources can advance tourism development and marketing.Design/methodology/approach – This study bases its approach on tourism development field research conducted in the RMI, first in 1989‐1990 for the entire nation and in 2002 for Bikini and Rongelap Atolls. Current literature sources provide an expansion of the previous studies.Findings – Tourism in the RMI sees only a few thousand visitors annually, with many participating in diving and sport‐fishing. Significant potential exists to attract cultural heritage visitors, but to date few such efforts exist. Construction and sailing of traditional outrigger canoes and rediscovery of ancient Micronesian way‐finding techniques represent two important culture resources for potential tourism marketing.Research limitations/implications – Field research includes only the atolls of Majuro (the nationa...
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