Marketing concept of increasing adsaver service advertising activity

Abstract

In the article has been considered the conceptual features of online marketing tools and noted the key problems of their effective application. There has been justified AdSaver service’s conceptual characteristics and identified comparative characteristics of the AdSaver service with competitors based on competitiveness’ secondary criteria. There has been focused on the attention importance of the company's marketing activities not only on advertising activity, but also on the process of creating proper customer service, which will enable companies to ensure the consumers’ commitment and loyalty for the long term. There has been determined the budget distribution of the advertising links’ typology according to the company’s key goals. There has been noted the conceptual characteristic features of the advertising links’ typology. There has been reasoned the advertising activity’s instrumental component of the AdSaver service in order to receive the key effective indicators of the business entities’ marketing activities. There have been determined the optimal CPI for each tool of the company's advertising campaign.