Abstract
At the beginning of the second half of twentieth century appeared one new philosophu of contribution known as marketing concept. Marketing appeared for solving problems of production, in conditions, when offer was bigger than demands, and its aim was implementation of manufactured goods and realization of profit for company. Using of marketing concept in service industry, and in tourism to, is under condition of basic characteristics of subjects of interchange at services marketing. Marketing concept in area of tourism means goods knowledge of market, adaptation planning supply and demand and successful achievement of business goals.
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