Marketing communications technologies in modern conditions

Abstract

Abstract. Modern companies and enterprises, regardless of the field of activity, try to establish and organize lasting relationships with consumers, partners, suppliers, etc. One of the means of solving this issue is the introduction of effective communication activities in enterprises, which is able to ensure their prosperity and effective functioning in the new business environment. Companies need to implement the principles of customer-centric marketing: to create products and services based on the needs and values of the customer, the study of customer experience, to use the knowledge of emotional intelligence. With the help of the latest marketing communication technologies, namely: to be in the right state using the knowledge of emotional intelligence and customer orientation, you can very effectively and reasonably convince your current and future consumers to act in the desired way: share company values, be a brand ambassador and be a regular customer. Keywords: marketing communication technologies, emotional intelligence, resource state, customer orientation, consumer loyalty, contact points, customer- centric marketing.