Abstract

Global Security Company, a company based in UK that provides: protection services, other risk management, and security consultancy services to clients worldwide, has discovered threatening difficulty in penetrating the world market to globally compete against competitors with the same industry. It has been observed that the company is greatly concerned with the newly hired employees who have no sufficient understanding of the potential benefits of online marketing, and how to utilize the technology so to conveniently, effectively and, efficiently carry out company-wide goals. This paper focuses on resolving the problem on how the company can penetrate and market its services globally.

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