MARKETING COMMUNICATION STRATEGY @SAMASEBENGKULUOFFICIAL IN INCREASING THE CUSTOMER BUYING INTEREST (STUDY OF @SAMASEBENGKULUOFFICIAL AS THE 1ST STORE OF SAMASE PRODUCT IN THE CITY OF BENGKULU)

Abstract

This study aims to determine the marketing mix 7P marketing communication strategy applied by @samasebengkuluofficial and find out the strategy of the AIDAS analysis of the 7P marketing mix of @samasebengkuluofficial in increasing the buying intention. This research use descriptive qualitative approach. The object of this research is from the @samasebengkuluofficial activity in terms of the data needed. Research data were analyzed in three ways, namely reducing data, presenting data, and finally drawing conclusions. The results of this study showed @samasebengkuluofficial directly as a company implementing and implementing a marketing mix 7P marketing communication strategy. Then knowing and analyzing the AIDAS analysis strategy through marketing mix 7p. The implication of this research is that being a marketing is certainly not easy, it requires expertise in communicating the message to be conveyed to consumers. Good delivery will attract the attention of the interests of relations, visitors, and customers in the city of Bengkulu or even outside the province. This research is expected to provide a good contribution for all marketing and business of @samasebengkuluofficial in the city of Bengkulu in increasing the costumer buying intention.