Abstract
For a marketing professional both promotion and communications are essential. In fact, without effective marketing communications the consumer stay uninformed of products and services they need, which can be satisfying their needs and necessities competently. Past researches show that the key factor behind the failure to implement the schemes effectively is lack of awareness among the potential beneficiaries. In the present study research has undertaken an endeavor to analyze the prevailing means and channels of communication and investigate their effectiveness. The paper discusses the effectiveness of various communication channels, and agents operating in rural areas of western Rajasthan for government healthcare and welfare schemes. The paper also discusses the strategic interventions and the necessary changes based on results of study which need to be incorporated to enhance the effectiveness of communication mix of Government programs. Int. J. Soc. Sci. Manage. Vol-3, issue-2: 135-140
Highlights
Not everyone believes that promotion is necessary
From the research it is very clear that advertising whether it is in print form, electronic form has been proved to be the strongest medium of communication for the creating awareness but not for changing the attitude s of people regarding healthcare issues
The utmost care need s to be taken by the counselors involved that the counseling should create a positive motivation without any profit motive
Summary
Not everyone believes that promotion is necessary. For a marketing professional both promotion and communications are essential. Without effective marketing communications the consumer remain unaware of products and services they need, which can be fulfilling their needs and requirements efficiently. It is impossible to extend operational and well-organized marketing systems if marketers do not establishing channels of communication. The provision of information The stimulation of demand Differentiating the product or service Underlining the product's value
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