Abstract
After rapid and sustained growth, real estate has gradually entered a stage of moderate development in recent years, and consumers have gradually become rational when buying houses. Real estate developers should combine their own real estate characteristics and consumer needs, and continuously reform and innovate in marketing channels to improve marketing effectiveness. Based on the current social and economic situation, this paper analyzes and studies the real estate marketing channels. In a growing competitive market environment, optimization of the internal structure of the marketing department, clarification of functional positioning and coordination of vertical and horizontal directions of work contribute to timely adjustment of marketing strategies. With the help of appropriate and flexible marketing strategies, real estate companies respond to complex market changes by changing the mode of supply, the rate of supply and the price of products. In this way, marketing efficiency can be increased, and enterprises can ensure the realization of the project's benefits and the fulfillment of the project's sales targets.
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