Abstract
This essay considers how the celebrity identities of an author, editor, and illustrator were deployed in a successful religious periodical. The publisher, Alexander Strahan, sought to differentiate his product from others in the magazine market; however, Good Words shared motifs and names with other periodicals, including Cornhill Magazine . Strahan also reframed the work of participating contributors at the end of 1862, combining established celebrity names to configure a volume of the periodical that commemorated the first anniversary of the death of Prince Albert.
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