Abstract
This article reviews the Information Commissioner's ‘Guide to the Privacy and Electronic Communications Regulations’ in the context of electronic marketing, especially marketing by e-mail. It also describes how these Regulations augment the marketing obligations under the Data Protection Act.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Journal of Database Marketing & Customer Strategy Management
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
