Abstract
IT IS GENERALLY AGREED by forecasters that a buyer's market will dominate the year 1954 so that merchants will now have to learn how to sell. With this assumption of change, Miss Finley has never agreed. As a merchant she has built a unique standing among customers who have come to her store from all parts of the United States and from abroad to buy cameras and accessories. They pay tribute, by repeat purchases, to her true sales ability. Her success is based on five simple guides which are good in any kind of market. These are: (1) Find out just what the customer seems to want, (2) make sure that his purchases will match as nearly as possible the things that he really desires, (3) help him to acquire a useful understanding of his new gadgets, (4) possess unlimited patience to see that even the smallest details of the sale are complete, and (5) have a thorough working knowledge of every product on the shelves.
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