Marketing Behaviour and Constraints in Marketing of Poplar(Poplus deltoids)in Haryana

Abstract

Agro-forestry is primarily aimed at running the basic needs of food, fuel, fodder and timber besides, helping the farmer in increasing productivity and sustainability of production, particularly from marginal agricultural land. There are global crisis for energy and agro forestry provides and alternate sources of energy. Trees supply cheap sources of fuel wood. Therefore, the study was conducted in Yamunanagar district of Haryana, which was selected purposively on basis of maximum area and production under poplar plantation. The study revealed that the total cost incurred by the producer/seller was T79.57 per quintal of produce. The major item of marketing cost borne by producer was commission fees, market fees, transportation and unloading charges. Further, it was observed that problems faced by the poplar growers in marketing of poplar were problem in direct marketing, high marketing cost, lack of support price, frequent price fluctuations and malpractices adopted by market functionaries in weighment of produce as well as during grading of produce in different categories.