Marketing Automation, 5G and IoT assisted for advanced applications

Abstract

The combat for increasing the levels of penetrability of CRM / Customer Relations Management and of PR / Public Relations has led to the strong advancements in Marketing Automation. The paper presents the team's considerations and accomplishments in the Marketing Automation implementation and the importance and consequences of the 5G and IoT involvement. The authors have connected the Marketing Automation at two, surprisingly, convergent aspects: psychology and software technology. The authors highlight the use of IoT globally, by all actors, such as individuals and small companies, large companies in the industry, ICT and mobile phone companies, as well as Official statistics. The authors achieve a comparison between the Marketing Automation software tools such as Marketo, Pardot, Eloqua and others and present their conclusions about the possibilities and efficiency of each Marketing Automation instrument and also approaching technologies and efficiency. Practical examples illustrate the important conclusions.