Abstract
The innovative renewal of the world economy and the transition to a new knowledge-based economy are the main drivers of social development in modern society. This paradigm shift towards a postindustrial society has elevated enterprises producing innovative products to becoming key players in this new economy. However, there is a high risk associated with launching innovative products on the market, with around a third of new products failing and leading to losses rather than profits. Therefore, marketing support for the creation of new products is vital for companies in this space. This article explores the significance of marketing research in introducing innovative products to the market, the factors influencing the success of new products, the market for innovative products, and features of marketing innovation.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
