Marketing and Promotion Methods of Different Products Taking Instagram as an Example

Abstract

With the gradual improvement of people's quality of life, various distinctive products have appeared one after another, and the competition has become more and more fierce. Merchants are looking for the most suitable marketing method in order to promote their products. This article will study the three marketing channels of TV commercials, promotions and social media platforms and the promotion methods of the two major product types of beauty products and daily necessities. This article will compare the contemporary applicability and effectiveness of these three marketing channels to analyze the best contemporary marketing channel and then start with the characteristics of three different types of products to analyze the role of different products in this marketing channel. The best way to market. The study found that social media platform promotion stands out as the most effective promotion method in the contemporary era; the marketing methods of beauty products and daily necessities are all based on blogger promotion and photo promotion.