Marketing and production activities of textile companies? Blockchain technology study

Abstract

Blockchain technology has gained increasing popularity among the business community due to its numerous advantages for business such as decentralization, immutability, and transparency. Specifically, with a reliable transaction system, blockchain technology has developed information sharing and supply chain management in the textile industry. Although there is a growing number of research publications in the field of blockchain technology applications, there is a lack of systematic knowledge of the current literature regarding how blockchain technology is effectively applied to the textile industry, increasing the possibility of getting irrelevant, biased, or unclear information. Thus, the purpose of this study is to analyze, identify, and classify the existing literature to provide a comprehensive overview of the state of the art on using blockchain technology in the main activities of textile industry enterprises such as production and marketing. The researchers looked for publications and expert opinions articulating different applications of blockchain technology in marketing and production activities of the textile industry based on the analysis of academic databases selected and stakeholder interviews. The results highlighted that the most common categories of using blockchain technology in the textile industry are information sharing and supply chain traceability to integrate with the production and marketing activities of textile companies. The scientific contributions of this systematic mapping study are expected to be the classified portfolio of key publications and content taxonomy that demonstrates the state of the art in the whole research field. Finally, we concluded the paper with practical and theoretical implications and developed a future research agenda on closing the potential gap between blockchain-enhanced production and marketing activities of textile companies.