Abstract
Duke University’s vision of internationalization is unlike that of other universities. Duke effectively utilizes partnerships in a manner that promotes long term focus through research collaboration, student exchange programs, joint efforts in the production of educational services that export Duke’s brand, and the use of strategies that involve local and national governments and foster an investment opportunity that promotes sustainable economic development. The strength of Duke’s brand is international in scope, and university leaders use this as a competitive advantage. Accordingly, one of the main reasons that Duke has earned such strong brand identity is through a willingness to not only welcome change, but to embrace innovation.
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