Abstract
The advanced preventative medical care business is an industry that includes incidental services such as sightseeing offers as well as healthcare service. In this study, the market trend of advanced preventative medical care was investigated, and the possibility for medical institutions to enter the advanced preventative medical care business was inspected. The problems were clarified and some policies for entry into this business were proposed. Though investigating the market trend of the advanced preventative medical care business was the main focus, this study also determined the needs of wealthy foreigners with regards to healthcare and incidental services. Based on the results, marketing strategies for potential future healthcare and incidental services were explored.
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