MARKET STUDY OF FURNISHING GOODS

Abstract

Furnishing goods are one of the types of products in shopping goods in marketing. These are durable consumer goods. Durable consumer goods are considered as necessities, purchased regardless of economic conditions. This paper involves information about the types of furnishing goods and emphasizes on consumer preferences, how it keeps changing, what all establishments do to work with consumer preferences and bring in more customers, the reasons of difference in consumer preferences and market leaders in furnishing goods.