Market share of Indonesian mangosteen in China market

Abstract

The agricultural sector is the leading sector in the Indonesian economy. Mangosteen (Garcinia mangostana L) or commonly called the “queen of fruits” is one of Indonesia’s mainstay exotic fruits. Since the 1970s until now, demand for exports has continued to increase, so that it can be said that the mangosteen fruit is the prima donna of Indonesia’s mainstay exports. One of the biggest export destination countries for Indonesian mangosteen is China. Mangosteen producing countries besides Indonesia, there are Thailand and Malaysia as mangosteen producing countries which export to China. This study aims to examine and analyze the market share of mangosteens from Indonesia, Thailand and Malaysia and to see the competitiveness of Indonesian mangosteens in the Chinese market. Market share is an indicator in reviewing the marketing performance of mangosteen fruit products. This market share is usually expressed as a percentage (%), which is used to determine the percentage of potential market for increased Indonesian mangosteen production. In addition, there are import volumes, import prices, and the total import value of mangosteen in the Chinese market in view of competitiveness between countries. This research was conducted using secondary data from 2011-2020.