Abstract
ABSTRACT The main objective of this study is to examine visitor characteristics and travel behavior of European and Turkish travelers visiting North Cyprus. In order to develop an effective marketing strategy, tourism destinations should be aware of the needs, wants, and preferred activities of their target market(s). The analysis of the study data revealed that there are significant differences between the two types of travelers with respect to travel motivations, travel activities, and trip behaviors. It is interesting to note that North Cyprus appears to be doing a good job in satisfying the needs and wants of European visitors but not Turkish visitors. It is suggested that North Cyprus should strive to meet the specific needs of both segments since these two segments make up the major international market of North Cyprus. The visitor database formed from the study may be of help in providing information that could be utilized by tourism officials, hotel and resort managers and travel intermediaries, and entertainment and recreations clubs in North Cyprus.
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