Market researchers' mobility in chemical firms

Abstract

MOBILITY AMONG association members and their departments show MARKET RESEARCHERS IN CHEMICAL FIRMS varied patterns, sometimes answering to top officers There has been considerable speculation about the or subordinates of such corporate functions as comparative rates of job turnover and mobility bemarketing, finance, production or research and tween individuals engaged in scientific laboratory development (Eastman, 1964). Historically, manpositions and those who are employed in commercial agers of marketing research and commercial developdevelopment and marketing research positions ment in chemical and related industries created (Johnson and Sharrard, 1967). This concern raises specific personal and group duties and responsibilities in their organizations (Riley, 1966). The authors' questions about the lack of political savoir faire on the part of technically trained market researchers in personal observations suggest that many members contrast to that of the laboratory scientist. This sought to escape from laboratory researching for deficiency may account for significant turnover and more rapid personal status and financial accommobility in the employment history of such indiviplishments. In certain organizations, marketing duals (Giragosian, 1972). One explanation is that research and development units were inspired by highly trained scientific people lack sociological, competitors' practices and approaches. psychological, and managerial training that will provide the orientation needed to cope with human behavioral problems in both profit and nonprofit enterprises. Research funds became available in March 1972 for a study of the job turnover among members of two professional societies, the Commercial DevelopCAREER SPANS AND JOB CHANGES