MARKET RESEARCH, ELABORATION AND CHARACTERIZATION OF PINEAPPLE LIQUEUR

Vania Zanella Pinto,Thiago Bergler Bitencourt,David Fernando Dos Santos,Vanessa Nowaki Rodrigues,Gustavo Henrique Fidelis Dos Santos

doi:10.32358/rpd.2017.v3.262

Abstract

Native trees and fruit have great importance in culture of small centers and rural areas, as well as, homemade liqueurs. However, some strategies such as marketing research are necessary to help for products development or even modifications to existing products. The objective was to know the habits related to the consumption of alcoholic beverages and to evaluate the consumer's interest about fruit liqueurs, as well as to develop and standardize and characterize a pineapple liqueur, besides assessing the sensorial characteristics of the same. The most of the interviewees do not have the habit of consuming fruit liqueurs, with beer being the preferred alcoholic beverage. Interest in trying a fruit liqueur was almost unanimous among respondents demonstrating the existence of a niche market for fruit liqueur. Consumers testing had no significant difference between all attributes, but it was being observed well-acceptance for all formulations with scores ranging from 6.80 to 7.20 and different concentrations of pineapple do not interfere with the sensorial characteristics of the product. Thus, it was concluded that the production of pineapple liqueurs with lower levels of fruit (30%) are accepted and contribute to the economy of production.

Highlights

Due to its tropical characteristic, great territorial extension, and the most diverse climatic conditions, Brazil is the third largest producer of fruit in the world, producing a large amount of fruit throughout the year (Brazilian Fruit, 2012)
Pineapple liqueur was developed with fresh pineapple, cereal alcohol, refined sugar and mineral water, and all raw materials were buy from Laranjeiras do Sul, PR, Brazil
Most of the interviewees do not have the habit of consuming fruit liqueurs, with beer being the preferred alcoholic beverage

Summary

Introduction

Due to its tropical characteristic, great territorial extension, and the most diverse climatic conditions, Brazil is the third largest producer of fruit in the world, producing a large amount of fruit throughout the year (Brazilian Fruit, 2012). The pineapple originates from the American continent It is cultivated in Asia and Africa, its fruit belonging to the Bromeliaceae family of the genus Ananas mill has a cylindrical or conical shape, and its pulp has a white, yellow or orange coloration. It has a high concentration of sugars, besides being very nutritious due to the presence of minerals, such as, calcium, phosphorus, magnesium, potassium, sodium, copper and iodine, besides vitamins C, A, B1, B2 and niacin, as well as bromelain source, the enzyme that helps digestion (Granada et al, 2004)

Methods

Results

Conclusion