Abstract
Kutalimbaru is one of the sub-districts in Deli Serdang Regency, Sumatra Province North, has 14 villages. This research is a qualitative descriptive research with a literature study research method through literature studies. Market potential is a valuation of potential revenue for a particular product or service at a given time. The market size can include a target market or a market segment, and you can measure it in terms of the total value or units of a particular product. There are several business sector opportunities that ultimately generate benefits for the community in Kutalimbaru sub-district in improving welfare, namely: Culinary, Traditional Crafts and Arts, Transportation Services, and Construction Services. Kutalimbaru, which has many villages, has the opportunity to maintain market potential. Keywords: District, Kutalimbaru, Market, Potential
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