Abstract
The address of this research is to analyze the effect of market orientation toward. the performance of Micro, Small and Medium entreprises in the field of Fish processing Products in Jambi City, either simultaniously or partially. The sample of this research are represented by 45 MSME’s. This study utilized linear regression analysis. Data of this research was tabulated from respondent responsiveness. The results of this study prove that simultaneously the performance of Micro, Small and Medium entreprises is significant influenced by the market orientation. Furthermore, partially the results show that the customer orientation and competitor orientation have a significant effect toward the performance of MSME. On the other hand, the coordination of inter-function has not significant effect partially toward the performance of MSME. The study suggests for the entrepreneur of Micro, Small and Medium entreprises to improve the function of their internal coordination and give a wider delegation to their employers to do their tas
Highlights
Indonesia is one of the founders of the Association of South Asian Nations (ASEAN)
The results of this study indicate that if the customer orientation is at a high level, it will improve the performance of MSMEs
If the respondent has a lot of information about the customer, it will be able to meet the needs according to customer needs, which in turn will improve the performance of MSMEs
Summary
Indonesia is one of the founders of the Association of South Asian Nations (ASEAN). ASEAN was formed with the intent and purpose of the interests of member countries in cooperation between fields. One of the ASEAN declaration items contained in www.asean.org is to accelerate the economic growth, social progress and cultural development in the region through joint endeavors in the spirit of equality and partnership in order to strengthen the foundation for a prosperous and peaceful community of South-East Asian Nations. With the integration of the economy of a country in the era of free trade, the existence of Micro, Small and Medium Enterprises (MSMEs) in Indonesia can be expected to become one of the important business actors in the welfare of society. To carry out this role, UKMM Indonesia must have its global competitiveness. According to Tulus Tambunan (2013) international trade liberalization which increases international competition in the domestic market will have an adverse effect on inefficient or low-power MSMEs, while it will benefit MSMEs that are efficient and highly competitive
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
