Abstract
The Market Opportunity Analysis (MOA) is a decision making tool that has been used by federal laboratories and firms seeking to commercialise federally developed technologies. To establish a baseline of best practices, a one-time, competitive benchmarking study of MOAs was conducted and nine key components that should be included in all MOAs were identified. In comparison, the comprehensive Strategic Technology Evaluation Program (STEP) model was shown to encompass the best practices identified in the benchmarking study. Finally, an analysis of special concerns related to the transfer of new technologies to Small and Medium size Enterprises (SMEs) demonstrated that MOAs could be drafted to address many of these needs and enhance the commercialisation of new technologies developed in federal laboratories.
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