Market Factors, Training Programs, Strategic Management and Performance

Abstract

The main purpose of this study is to carry out an empirical research to investigate the relationship between market factors (competitive intensity and industry attractiveness), training programs development, strategic management and organizational performance of insurance companies in Iran. nda clarify the importance role of market forces as an essential factor influencing training programs development, strategic management and organizational performance in insurance companies in the context of Iran. This research is based on an empirical survey of marketing and sales experts in four private insurance companies, namely Saman, Parsian, Karafarin and Pasargad in capital city of Iran, Tehran. Questionnaire is the main data collection instrument for this research. Exploratory and confirmatory factor analyses as well as structure equation modeling were employed for data analysis. Statistical analyses revealed that competitive intensity, industry attractiveness, training programs development and strategic management have a positive and significant relationship with the organizational performance of the surveyed companies.