Abstract
World-Class Manufacturing has received a great dealof attention in the past few years, drawing largely on successfulJapanese manufacturing practices. There has also been a separateexplosion in the use of conjoint analysis to determine customerpreferences for marketing purposes. In this paper these two developmentsare used together to determine the most advantageous manufacturingpriorities for a given competitive situation. For illustrationpurposes we use customer preference data from automobiles; thesepreferences are segmented and we then show how the various segmentslink to differing sets of manufacturing priorities. Finally,we examine how strategic manufacturing priorities can be translatedinto specific action-oriented improvement programs.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
